Turning up the volume on entertainment marketing: Anthem and Bolster announce strategic investment
Soda Communications
Media release For immediate release
Turning up the volume on entertainment marketing:
Anthem and Bolster announce strategic investment
Anthem Group, the holding company behind global advisory and marketing consultancy Anthem, is pleased to announce its strategic investment in Bolster Group, one of Australia’s most awarded music and culture marketing agencies.
While Bolster will remain independent, the new alliance with Anthem opens the door for the two entities to revolutionise marketing for arts and major events with unmatched audience insights, growth opportunities and data tools in an increasingly competitive experience economy.
Anthem Group Founder Vas Katos said the motivation for this deal is based on innovation rather than efficiencies.
“With more competition than ever to win over ticket buyers, there is a need for bold initiatives, long-term thinking and elite collaborations,” Vas said.
“Through this lens, the investment in Bolster becomes obvious. Together, Anthem and Bolster have an unmatched vantage point on audiences – blending cultural foresight, market intelligence and behavioural science to deliver campaigns that set new benchmarks for impact.
“Anthem currently directs the marketing campaigns for over 60% of the commercial theatre and performing arts sector, while Bolster claims a large portion of the music & arts festivals and concert touring sector.
“Combined, our two marketing companies deliver literally millions of ticket sales every year, nationwide. This shared impact across every facet of live entertainment allows us to profoundly revolutionise the future of the industry.”
With the backing of Anthem Group, owned by Vas Katos and Radek Sali, Bolster is primed to expand its capabilities and accelerate growth across Australasia and the United States.
Bolster Group CEO James Clarke said finding the right investment partner was not just about securing capital, but pinpointing aligned values and a cultural fit.
“Since our inception 10 years ago, Bolster’s super-power has been its ability to turn cultural insights into commercial results,” James said.
“With the support of Anthem Group, we are perfectly positioned to elevate our delivery across the global market, without compromising on the identity that our company is built on.”
To find out more visit Anthemco.com.au
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About us:
ABOUT BOLSTER
Founded in 2015, Bolster is a marketing agency with operations in Australia, New Zealand, Asia, and North America. Their culture-first approach to commercial rights, media planning, and audience activation has powered award-winning campaigns for brand clients such as EA Games, KFC, YouTube, Nike, as well as entertainment clients including Laneway Festival, Mushroom Group, RISING, Frontier Touring, Sydney Festival, and Untitled Group.
Bolster Group is led by Group CEO, James Clarke.
ABOUT ANTHEM
Anthem is a specialist advisory and marketing consultancy connecting audiences with live experiences for some of the world’s most recognised entertainment brands and major events. Anthem is a global firm with a roster of client partners across APAC, USA and UK.
Clients include The Australian Ballet, Live Nation, Village Roadshow, Opera Australia, Michael Cassel Group, Cirque du Soleil, Museums Victoria, TEG Dainty, Melbourne Food and Wine Festival, ABBA Voyage, JONES Theatrical Group, and Sydney Theatre Company.
Anthem was founded in 2021 and is led by Chief Executive, Amy Maiden.
Contact details:
Chriss Mannix
Soda Communications
M: 0418 408 035
E: [email protected]
Karen Black
Soda Communications
M: 0406 383 186
E: [email protected]
