Back

United Rentals' website makes hiring easier and faster for customers in Australia

United Rentals Australia

Key Facts:

• United Rentals, the world's largest rental company, has launched a dedicated Australian website (unitedrentals.com/en-au/) to provide customers with streamlined access to its hire equipment range and services.
• The website leverages United Rentals' global technology and scale to support the local Australian market, accommodating the company's significant fleet and footprint growth following recent acquisitions.
• A customer-first design approach was adopted to serve a broad range of clients, from large commercial and infrastructure companies to local contractors, reducing barriers and simplifying the hiring experience.
• Legacy websites including Orange Hire, Shore Hire, and Alfasi Hire will be progressively retired, with customers redirected to relevant pages on the new United Rentals site to ensure a seamless transition.
• Key customer benefits include faster access to the right equipment, clearer information to support better decision-making, and a more connected digital experience from research through to action.

United Rentals, the world’s largest rental company, has launched a website providing Australian customers with a go-to destination for their hire equipment needs.
With the continued growth of its fleet and footprint in Australia, unitedrentals.com/en-au/ offers easy and quick access to the company’s ever-growing range of products and services.

“It’s an easy-to-use platform that’s built to help customers search for the right information to make informed decisions so they can get on with the job,” said David Humphreys, GM Marketing United Rentals Australia / New Zealand.

The website utilises the global scale and technology of United Rentals to support the local market and provide streamlined access to the current product range which has significantly increased following the company's acquisitions and growth. It also ensures United Rentals can accommodate future growth in the broader Australian hire market.

Mr Humphreys said the site reflects a broader shift across many industries toward a simpler, more connected digital experience.

Customer-led design
A customer-first strategy was adopted to ensure the website caters to the needs of United Rentals' customers, ranging from large commercial and infrastructure companies to local contractors.

“For customers, this means fewer barriers and a more streamlined experience regardless of which equipment category they require. We are proud to meet our customers' hire needs as their preferred supplier,” said Mr Humphreys.

Continuing the legacy
The new United Rentals Australia site means legacy websites, such as Orange Hire, Shore Hire and Alfasi Hire, will be progressively retired as customer destinations.

During the transition, customers searching for, or visiting legacy websites, will be redirected to relevant pages on the United Rentals’ site with existing and enhanced content to deliver a seamless user experience.

“Our customers had long-standing relationships with the legacy brands, so our aim is to
improve the experience without disrupting trust or access to the products they already
rely on,” said Mr Humphreys.

“As United Rentals continues to capitalise on its global scale to enhance its local
capability across the country, our customers will continue to experience industry-leading
standards that have made the company the largest equipment rental provider in the
world and the website is a key part of that journey.”

unitedrentals.com/en-au

Key benefits for customers
● Faster access to the right equipment
● Clearer information to support better decisions
● Seamless experience when moving from research to action

About us:

About United Rentals
United Rentals, Inc. is the largest equipment rental company in the world. The company has an integrated network of 1,658 rental locations in North America, 44 in Europe, 46 in Australia and 19 in New Zealand. In North America, the company operates in 49 states and every Canadian province. The company’s approximately 27,900 employees serve construction and industrial customers, utilities, municipalities, homeowners and others. The company offers a fleet of equipment for rent with a total original cost of $22.59 billion USD. United Rentals is a member of the Standard & Poor’s 500 Index, the Barron’s 400 Index and the Russell 3000 Index® and is headquartered in Stamford, Conn. Additional information about United Rentals is available at unitedrentals.com.

Contact details:

For Media Enquiries, contact:
Robert Halsey
Vice President, Marketing
P: +1 203-274-4516
E: [email protected]