UNTMD exposes the marketing performance illusion costing brands $6 billion annually.

UNTMD

• Up to 40% of digital advertising spend in Australia is wasted, equating to over $6 billion annually in ineffective ad spend
• UNTMD, founded in 2021, focuses on revenue-driven marketing rather than traditional metrics like clicks and impressions
• The agency delivered significant results for clients including Fast Labour Hire ($940,000 revenue from $5,000 spend) and JasChoc ($90,000 revenue in first month)
• Their approach integrates strategy, creative and performance into a unified system for sustainable growth rather than short-term spikes
• UNTMD emphasises conversion strategy over traffic generation, incorporating AI systems to ensure measurable growth in a complex market

Melbourne, VIC — April 28, 2026 

Australian businesses pour billions into digital advertising annually, but a significant portion of that spend is failing to generate real returns. For every $10 spent on digital ads, up to $4 is wasted, contributing to more than $6 billion in ineffective ad spend each year. Despite this, brands continue to measure success through clicks and impressions, fuelling what industry insiders are calling a growing performance illusion. UNTMD, a performance-driven agency, is challenging this model by shifting the focus to what actually matters: revenue.

Instead of running isolated campaigns, UNTMD builds full funnel growth systems designed to turn attention into measurable, scalable outcomes. UNTMD's approach helped scale Fast Labour Hire from a plateauing business into one of Australia’s fastest growing workforce brands. With just a $5000 ad spend, the campaign generated $940,000 in revenue in just 30 days, alongside 12-18x returns and 50% YoY growth in inbound demand. 

Founded in 2021, UNTMD has consistently delivered this pattern of rapid, measurable growth across its portfolio, helping clients scale beyond $1 million in annual revenue. Fitness platform ACERO DRIP launched nationally with 6,000 paid subscribers, backed by a high impact campaign at the MCG and national PR. JasChoc, a luxury chocolate brand, went from concept to market in 90 days, generating $90,000 in revenue, over 1,000 orders in its first month, and a 4.15x return on ad spend.

At the core of UNTMD’s approach is a simple premise: marketing shouldn’t just look good. It should perform. By integrating strategy, creative and performance into one unified system, UNTMD drives compounding growth over time rather than short-term campaign spikes. 

Founder Maria Kathopoulis says the industry’s challenge lies not in attracting attention, but in converting it effectively. 

“Most brands don’t have a traffic problem. They have a conversion strategy problem. The attention already exists, but without clear systems and ownership, it fails to translate into revenue. Our focus is not on generating more visibility, but on ensuring that visibility actually drives growth.” 

As economic pressures force businesses to scrutinise every dollar, and AI continues to disrupt traditional marketing models, the gap between perceived performance and real results is widening. UNTMD is at the centre of this shift, building adaptive, AI integrated systems designed to ensure every dollar contributes to measurable, scalable growth in an increasingly complex and overcrowded market. 

To turn attention into real revenue, enquire with UNTMD at: https://www.untmd.com

For media enquiries or to arrange an interview with Maria Kathopoulis please contact:

Helena Tan
Publicist | Chiquita & Co PR
E: [email protected]