Wackadoo! Infuzions' New Poppeas Are Popping Into Lunchboxes

Majans X BBC & Ludo Studio

• Launching January 2026, exclusive to Woolworths stores nationally
• Available in two flavours: Cheesy Peasy & Backyard BBQ
• Made with over 50% veggies, from 100% Australian yellow split peas
• Multipack format - perfect for lunchboxes

Australia’s favourite blue heeler is about to make snack time even more fun.
Launching this January, Infuzions Poppeas are the newest addition to the Woolworths lunchbox aisle - a light, veggie-packed snack made with over 50% yellow split peas, designed for little hands and boundless energy.

“With Infuzions Poppeas, we wanted to bring the joy of play back into snack time by partnering with Bluey,” says Hayley Bonaccorso, Marketing Manager at Majans. “Parents are always looking for snacks that make lunchtime easier, healthier and a little more fun - Poppeas do just that, in true Bluey style.”

Made for Families, for Real Life

Poppeas come in two delicious flavours — Cheesy Peasy and Backyard BBQ — both with the signature Infuzions crunch and a melt-in-the-mouth texture kids love.
Each multipack also includes a playful on-pack Bluey game, turning snack time into screen-free fun.

The range joins Infuzions’ veggie-based snacking lineup, offering parents a way to pack more goodness into everyday lunchboxes, without compromising on taste or fun.

“This collaboration between Bluey and Majans is a fantastic example of how we can bring the joy of Bluey into everyday family moments. Poppeas combine Bluey’s playful spirit with Majans’ commitment to wholesome snacking, creating something that kids love, and parents appreciate,” says Jacqui Shilson-Josling, Head of Licensing, BBC Studios ANZ.

A Snack Worth Talking About

To celebrate the launch, families nationwide are invited to join the #BlueyLunchboxChallenge - sharing their most creative lunchbox ideas featuring Infuzions Poppeas for the chance to be featured on social channels.

About Majans

Majans is an Australian family-owned company bringing joy to snack time with products that combine flavour, texture, and real ingredients.
From its Bhuja & Infuzions ranges to the new Poppeas, Majans continues to innovate fun, better-for-you snacks for families - for real life.

About Bluey

The series follows Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.  In Australia, the show goes out on ABC. Website | Facebook | Instagram | TikTok | Twitter | YouTube

About BBC Studios Brands & Licensing

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

About Ludo Studio

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au